Content Marketing Strategy

In marketing, it’s often said that “content is king.” From websites and e-mails to social media posts and printed materials, your marketing program will only generate and connect with leads via quality content.

Before any marketing project begins, a clearly defined strategy is developed with stated objectives, KPI’s and tactics unique to your specific needs. There are many different types of content that we can help you create, and your strategy will drive the decisions to create dynamic content pieces.

Content Calendar

Your yearly initiatives will be mapped out according to the defined strategy. We will time out the development of content so you are always prepared for your key initiatives.

Content Development

Our team of content writers develops your copy, and everything is reviewed and approved by our Director of Communications. WardMedia assures the highest quality content possible, and everything is reviewed and approved by the client. We provide content for various areas including:

  • Websites & Landing Pages
  • E-mail Marketing
  • Blogging
  • Social Media Sites
  • White Papers & E-Books
  • Keynote Speeches for Events
  • Infographics
  • Printed Materials


Content is published and optimized on your relevant marketing channels such as your website, ensuring that search engines are able to index your copy. Printed collateral is formatted here at GRM to guarantee that it’s created with the highest quality possible.


Reports are generated regularly to provide key KPI’s for your content marketing program. Your dedicated Account Manager will regularly touch base with you to go over results of your content marketing program and report back on its performance.

Content Optimization

Your strategy is revisited on a regular basis to edit, improve and guarantee that your objectives are being accomplished.